Role Description
The Online Business Strategist is responsible for identifying and acquiring new business opportunities while always representing the values of E-Web Marketing. An Online Business Strategist is required to consistently meet daily activity targets along with monthly sales targets utilising telephone and email communications, face to face meetings and conferences. With excellent attention to detail along with sound written and oral communication skills, he/she works with the client in identifying the client’s objectives, developing the appropriate marketing strategy and communicating with other E-Web Marketing departments for smooth execution of the campaign. As an Online Business Strategist, their analytical skills are applied in the research and recommendation of keywords along with setting realistic campaign objectives to constantly meet and exceed client expectations
The Online Business Strategist must set realistic expectations for the client and supports the performance for all the other departments by obtaining data on business performance, necessary access to the website along with assisting the client outline clear and measurable goals. To meet and exceed your sales is supported by exceptional daily planning and time management which is vital in the success of the role.
The day to day duties include:
- Lead Generation / Prospecting
- Cold Calling
- Customer Follow Up
- Prompt Responding to Inbound Enquiries
- Keyword Research, Analysis and Setting Expectations
- Conducting Internal and External Meetings
- Forms Processing
- Obtaining Relevant Payment
- Internal, External and Interactive Presentations
- Qualifying Potential Customers
- Daily Planning & Time Management
- Developing Proposals
- Sending Service Related Literature and Reports
- Obtaining and Structuring Goals and Objectives
Working within the Online Business Strategy team, the role requires awareness of marketing developments in the field of Search Engine Marketing through regular research to discover new technologies and techniques to maximise performance. There will be opportunities to work closely with senior management to develop and progress the service area.
At all times, the Online Business Strategist upholds the standards for the entire company, all our departments and works towards the team’s mission statement. As a valuable member of the team, he/she ensures the entire team is ethical and following the E-Web Marketing process perfectly at all times to all potential customers.
Further reading: Learn about a day in the life of an online business strategist here!
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